The Issues They Were Facing

FCDP was a networking group, not a great source of leads. Their members didn’t have great visibility, and there wasn’t an easy way for divorcing couples to start the collaborative process- only to contact the professionals independently.

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Key Problems:

- No lead generation system → The site was more of a directory, not a client acquisition tool.
‍- Unfair member exposure → The listing structure meant that some professionals got buried.
- No clear understanding of the benefit → Visitors didn’t get a clear understanding of the benefits.

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The Solution (How We Transformed FCDP’s Website & Lead System)

We turned FCDP from a passive directory into a place for clients to learn about collaborative and find the right professional.

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New Website Built for Conversions

• A clear, educational journey guiding clients from curious → confident → connected with a professional.
• Mobile-friendly design that ensures smooth navigation & quick actions on all devices.

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Lead Capture & Fair Distribution System

• A smart intake form that helps match clients with the right professional.
• A randomized display order to eliminate unfair exposure (no more “top of the list” bias).

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Editable Member Profiles & Service Hubs

• Members now have full control over their profiles. Beyond the simple bio, they can submit blogs to get author credits, showcase products and courses, and highlight news.
• A built-in CMS that FCDP owns. Content is kept for life.

SEO & Content Strategy for Ongoing Lead Generation

• A better blog strategy optimized for high-intent divorce searches, building off pillar content, and SEO research.
• Members can also submit their own articles - each post features their profile & backlinks for credibility & SEO growth. They’re not locked to just our articles.

End Result? Now, FCDP is a true marketing asset - members get more visibility, more leads, and a better value for their dues.

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Next Steps? The ClientNAV Growth System

While FCDP opted for just the website, here’s how they could take things a step further.

• Qualifying & Matchmaking System to determine the best fit for a client and match them to a professional automatically. Our funnels can qualify them before ever speaking with a professional.
• Retargeting & automated nurturing to keep potential clients & members engaged. The first form is just one stop on the journey, our client navigation automation keeps your clients warmed up.

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Is Your Website Missing Out on Clients?

If your professional association has a website, but isn’t designed with conversion and lead collection in mind- you’re simply leaving money on the table.
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Ask yourself these questions:
- Are you showing up where your ideal clients are searching?
- Is your site educating people on WHY they should submit a form?
- Are your leads getting lost because of slow response times?

If these aren’t all a resounding “YES”, get a free website & intake audit here!